The Hidden Truth About High Performance: What the Best Know That You Don’t



This email is brought to you by Wickit.

I've been using Wickit for several months now - and I love what it does for my clothes. I'm finding that my workout gear (which is basically all I wear now anyway) washes better and lasts longer.

You can check this video to see what other people are saying, too.

The folks over at Wickit were nice enough to give me a coupon code to pass on to you. You'll get 15% off if you sign up here.


Most of the guru garbage you’ve read on the internet about peak performance is wrong.

The common belief? Work harder, push through pain, and grind relentlessly. The reality? That mindset leads to burnout, stagnation, and underperformance.

The best in the world—elite athletes, top executives, military leaders—don’t just push harder. They work smarter. They structure their lives, train their minds, and recover with intention.

This article is for athletes, leaders, and ambitious professionals who want to perform at their highest level—without sacrificing well-being.

By the time you finish reading, you’ll have 5 game-changing strategies used by the best in the world.

I’ve spent years studying, coaching, and working with elite performers. Here are a few counterintuitive or little-known truths about the path to the top:

1. Performance Starts with Well-Being, Not Grit

Most people think pushing through exhaustion is a badge of honor. But if you’re not well, you can’t perform.

Chronic stress, poor recovery, and lack of sleep kill focus, decision-making, and resilience.

What to do instead:

  • Treat recovery like training—it’s a performance strategy, not a luxury.
  • Prioritize sleep—it’s the best legal performance enhancer available.
  • Build “active recovery” into your day—short walks, deep breathing, and intentional breaks.

A well-rested body and mind adapt faster, sustain energy longer, and make better decisions.

LeBron James spends over $1M a year on recovery. The Navy SEALs use structured sleep protocols to maintain peak alertness. They don’t do this for fun—they do it because it works.

If you want to sustain elite performance, you must start with well-being.

2. Mindset Training Is the Most Underused Competitive Advantage

Everyone agrees mindset matters. Almost no one trains it.

At the highest level, physical skills are a given. The real edge comes from being able to put yourself into an optimal performance state at will using mental skills.

What to do instead:

  • Train self-talk—replace self-doubt with productive language.
  • Practice visualization—mentally rehearse high-pressure scenarios before they happen.
  • Develop stress inoculation—expose yourself to controlled pressure so you’re prepared when it counts.

Research shows that structured mindset training can improve performance by 20% or more.

Tom Brady, Michael Phelps, and Serena Williams all swear by mental training. The best don’t just believe in mindset—they train it like a skill.

If you’re not training your mind, you’re leaving performance on the table.

3. The Best Don’t Rely on Motivation—They Engineer Their Environment

Most people think motivation is the key to success. It’s not.

Why this is a problem: Motivation is unreliable. It fluctuates. If you depend on it, you’ll be inconsistent.

What to do instead:

  • Design your environment for success—make the right choices automatically.
  • Use systems, not willpower—habit stacking, scheduling, and routines beat motivation every time.
  • Reduce friction—set up your workspace, gym gear, or meal plan before you need it.

Why it works: Studies show that 70% of behavior is dictated by the environment. The best performers don’t rely on willpower—they build structures that make success the default.

Stephen Curry doesn’t decide each morning whether he’ll practice—his routine makes the decision for him. The same goes for top CEOs, who structure their days to eliminate decision fatigue.

Control your environment, and your results will follow.

4. Stress Isn’t the Enemy—Your Relationship With It Is

Most people believe stress is bad. That’s only half true.

Stress without recovery, prolonged, is problematic. Stress with rest is the formula for adaptation.

But for acute stress, much of your body’s and brain’s response boils down to your mind. The way you think about stress determines whether it helps or hurts you.

What to do instead:

  • Reframe stress—view it as a performance enhancer, not a threat.
  • Train under pressure—simulate high-stakes moments in practice so they feel normal in competition.
  • Focus on process over outcome—controlling your attention under stress leads to better decisions.

Navy SEALs, Olympic athletes, and elite executives use stress-enhancing techniques to stay calm and sharp under pressure.

Your body responds to stress based on your mindset. If you believe stress helps you perform, it actually does.

The goal isn’t no stress. It’s learning how to use it to your advantage.

5. Talent and Hard Work Matter—But Only If You Believe They Do

Most people think a growth mindset is about ignoring talent. That’s wrong.

The best performers don’t just believe in effort—they also believe in their unique strengths.

What to do instead:

  • Embrace both mindsets—confidence in your abilities + belief in improvement.
  • Train weaknesses, but double down on strengths—that’s where real breakthroughs happen.
  • Redefine failure—use setbacks as data, not personal judgments.

The best athletes and executives blend fixed and growth mindsets. They have an unwavering belief in their talent and an obsession with improving.

Kobe Bryant believed he was destined for greatness—but also worked relentlessly to earn it. The best performers hold both beliefs at the same time.

You don’t have to choose between effort and talent. The best use both.

Bringing It All Together

High performance isn’t about grinding harder. It’s about working smarter.

Here’s what the best do differently:

  1. They prioritize well-being—because you can’t perform if you’re not well.
  2. They train their mindset—because talent alone isn’t enough.
  3. They build environments that drive success—because willpower is overrated.
  4. They use stress as an advantage—because pressure is inevitable.
  5. They believe in both talent and effort—because confidence fuels growth.

The best performers aren’t lucky. They just know things others don’t.

Next Steps: Apply This Today

• Just Starting? Pick one of these strategies and commit to it for a week.

• Want More? Track your energy, focus, and performance—then adjust based on what works.

• Seeking Mastery? Design a full system around these principles.

Which of these insights hit home for you? Reply and let me know—I read every response.


When you're ready, there are 3 ways I can help you:

If You're a Sport Psychologist or Coach

Join the High Performance Circle, a community of performance psychology professionals and other performance specialists changing the way we elevate the performance of our athletes.

Order the Book

In Called to Greatness, Dr. Alex Auerbach, a performance psychologist with over 15 years of experience, reveals the practices that enable high performers to excel.

Work with Alex

I have several options for working with me directly. Reach out below for my specialized programs for athletes, executives, and sport psychology practitioners or coaches.


Hey — you’ve reached the end of this email.

You’re seeing this because you’re subscribed to the “Performance Labs” mailing list.

If you don’t see value, learn anything or enjoy my emails?

You can unsubscribe with the link below.

No hard feelings.

I wish you the best,

— Alex

© 2025 Alex Auerbach

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences