We all want to perform at our best.
But here’s something I’ve learned after over a decade of coaching elite athletes, founders, and CXOs:
Most high performers are operating with half the tools they need to succeed.
They believe it’s all about effort, talent, and pushing harder. But even the most skilled professionals hit a ceiling when they don’t have the right systems to stay consistent.
I’ve seen this play out at the highest levels of sport…
A Wake-Up Call from the Sidelines
Back when I worked as a sports psychologist for the NBA, one of our players was struggling with consistency.
His talent was undeniable — he could take over games when everything aligned.
But recently his stats had dropped, his confidence was shaken, and despite putting in extra hours on the court, his performance wasn’t improving.
When faced with adversity — a tough defensive matchup, early foul trouble, or poor shooting — he would often spiral into ineffective play. He’d persist with what wasn’t working in an effort to overcome his mental blocks.
It was the quintessential example of “forcing it.”
The traditional approach might have been to build his mental toughness or teach him to "push through" …
You’d hear the same tropes from coaches, too: “just keep going”, “play your game” and “stick with the fundamentals.”
Though well-intentioned, this messaging suggests just continuing on the same path will solve the problem. And we all know — if you do the same things in the same way — you’ll get the same results.
One day, after another tough game, he pulled me aside and said:
"Alex, I’m doing everything I know how to do — why isn’t it working?"
That question hit me hard because I knew the answer:
He didn’t have the right MENTAL systems in place.
We started working on a mindset framework to help him focus under pressure, manage setbacks, and execute consistently…
Within weeks, he was playing at a higher level than ever before.
And here’s the thing — the strategies we used don’t just work for athletes. They apply to anyone looking to raise their game.
Just like that player, many of us feel stuck despite giving our all — whether it’s managing a team, growing a business, or staying consistent in a high-pressure role. The tools I developed with him work just as well in the boardroom or startup world as they do on the court.
Over the years, I’ve discovered that success isn’t about working harder or relying on talent alone.
It’s about using the right mental systems to unlock your potential.
That’s why I created The High Performance Playbook.
This 5-day crash course condenses over a decade of experience into practical, science-backed strategies you can apply immediately.
If you’ve ever wondered why you’re putting in so much effort but not seeing results, this course will help you close that gap…
Here’s What You’ll Get
In this free email course, you’ll learn how to:
- Clarify your focus with 3 game-changing questions (Hint: These questions form the foundation of every elite performer’s success.)
- Prepare strategically with 5 tools used by the best in the world (Learn how to master arousal control, self-talk, and goal-setting).
- Break through the habits that hold you back (Discover the mindset shifts that separate good performers from great ones).
- Leverage failure as a growth tool (The same strategies elite athletes and executives use to bounce back stronger).
- Build routines that make peak performance automatic (Even on days when you’d rather inhale snacks and watch Netflix instead of getting shit done)
Each lesson is short, actionable, and designed to help you make meaningful progress — without overwhelming your schedule…
Who Is The High Performance Playbook For?
This email course is for anyone who struggles to maintain their peak level of performance reliably, especially under pressure or on “off-days”.
It’s relevant if you have clients who would benefit from this as well — the course will break down each lesson into granular detail so you can implement it with ease.
Imagine waking up every day with a plan you trust, simple mental frameworks that work, and the confidence to perform at your best — no matter what challenges arise…
If you’ve ever felt stuck, like you’re spinning your wheels without making progress, it’s not because you’re not working hard enough.
It’s because you don’t have the mental systems to channel your effort effectively.
This course will give you those systems for success.
And the best part? It’s FREE.
But I’m planning to replace this in the near future — so if you want to check it out then you’ll want to sign up now…
Ready to unlock your best?
Already taken the course? Share this with someone who’s ready to unlock their potential.
Let’s rewrite what’s possible — together.
Talk soon,
Alex
P.S. Hit reply and let me know your biggest challenge in sustaining performance.
I’ll answer it directly or feature it in future content to help you and others overcome it…