Up and to the right: the fundamentals of mindset training



This email is brought to you by Wickit.

I've been using Wickit for several months now - and I love what it does for my clothes. I'm finding that my workout gear (which is basically all I wear now anyway) washes better and lasts longer.

You can check this video to see what other people are saying, too.

The folks over at Wickit were nice enough to give me a coupon code to pass on to you. You'll get 15% off if you sign up here.


Imagine this: you’re ready. You’ve logged the practice hours, memorized the slides, and rehearsed the footwork. But when the spotlight flares—board meeting, penalty kick, midnight surgery—your throat tightens, your vision tunnels, and the flawless performance you owned in rehearsal dissolves.

It isn’t a talent problem. It’s a pressure problem.

And the good news is that pressure management is a skill set, as teachable as a golf swing or a Python script.

For fifteen-plus years I’ve coached NBA all-stars, unicorn founders, trauma surgeons, and Olympic hopefuls. The arenas differ, yet the mental tools they use to thrive under stress are identical.

In the next few minutes I’ll walk you through those tools, share why they work, and show you how to start practicing them today.

Why talent alone won’t save you

Picture an upside-down U. Over on the left side you’re half-asleep; in the middle you’re humming; on the far right you’re vibrating like a tuning fork.

This is the Yerkes-Dodson curve.

Peak performance hides in that midpoint, where arousal is high enough to energize but not so high it hijacks.

When the stakes rise, many people shoot past the sweet spot. Their brain’s threat circuitry wins the steering wheel, motor programs scramble, and even simple tasks go sideways. Olympic pistol shooters start yanking the trigger. CEOs blank on their own company roadmap.

The only fix is learning to dial arousal back into the zone—fast.

Challenge or threat? The two-second fork in the road

Under stress, the body asks two lightning-fast questions: “What are the demands?” and “Do I have the resources?”

Answer “yes” to the second, and the situation registers as a challenge—heart rate lifts, vessels stay wide, attention stays broad, confidence remains intact.

Answer “no,” and it becomes a threat—cortisol surges, vessels clamp down, your vision narrows, and error rates soar.

Framing is a power move.

There are some simple steps you can take to use it.

Break the task into a first breath, a first slide, a first play. Spotlight past wins, team support, rehearsed plans. These tilt perception toward resources already present, keeping physiology on the “challenge” track where skill can shine.

The Seven-Skill Playbook

To shift appraisal and control arousal, you need tools. Over years of cross-sport and cross-industry work, I’ve distilled the menu down to seven core techniques:

  1. Breath control: six-second inhale, six-second exhale. Slows heart rate, restores rhythm.
  2. Third-person self-talk: “Alex, breathe.” Linguistic distance calms emotion centers.
  3. Imagery reps: multisensory rehearsal that wires circuits before the real shot.
  4. SMART process goals: attention on controllable actions, not scoreboard fantasies.
  5. Laser routines: a short, scripted sequence that snaps focus to the present.
  6. Energy management: sleep, nutrition, and micro-break cycles treated like KPIs.
  7. Ego detachment: holding an identity larger than the moment—“I’m a person who is also a CEO,” not the other way around.

When you combine these skills, demands look smaller, resources look bigger, and the “challenge” channel stays open.

Flow: both reward and reset

After disciplined drills comes the payoff: flow.

That effortless, time-warping absorption isn’t mystical; it’s neurochemistry.

By ending practice with unscored play—say, free coding for developers or open scrimmage for athletes—you trigger dopamine and endorphins that cement learning and clear mental residue.

Cyclists who tacked playful sprints onto training reported thirty-percent more next-day vitality than teammates who stopped at the plan’s final interval.

Discipline primes the pump; letting go turns on the faucet.

The hidden rate-limiter: recovery

High achievers treat rest like a guilty pleasure.

But recovery is the substrate of adaptation.

You should monitor sleep and mental detachment the way you monitor revenue or split times.

Schedule cognitive deloads. Protect one device-free hour each evening.

Sustainable high performance is a dance between stress and rest; skip the latter and the former becomes injury, burnout, or panic.

Putting it all together

So the recipe runs like this: coach the appraisal from threat to challenge, drill the seven skills until they’re automatic, chase flow as both carrot and cleansing shower, and guard recovery with your life.

Follow that loop and you’ll shift your Yerkes-Dodson curve “up and to the right,” performing complex skills flawlessly at ever-higher stakes.


When you're ready, there are 3 ways I can help you:

If You're a Sport Psychologist or Coach

Join the High Performance Circle, a community of performance psychology professionals and other performance specialists changing the way we elevate the performance of our athletes.

Order the Book

In Called to Greatness, Dr. Alex Auerbach, a performance psychologist with over 15 years of experience, reveals the practices that enable high performers to excel.

Work with Alex

I have several options for working with me directly. Reach out below for my specialized programs for athletes, executives, and sport psychology practitioners or coaches.


Hey — you’ve reached the end of this email.

You’re seeing this because you’re subscribed to the “Performance Labs” mailing list.

If you don’t see value, learn anything or enjoy my emails?

You can unsubscribe with the link below.

No hard feelings.

I wish you the best,

— Alex

© 2025 Alex Auerbach

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences